QLOVE: Mix
Role: Creative Director, Graphic Designer, Illustrator, Producer
Duration: 2 months
For the second QLOVE, we organized a mixer event designed to provide a welcoming networking space for LGBTQ+ professionals. This event also aimed to shed light on the workplace discrimination often faced by LGBTQ+ individuals.
Inspired by the season, we embraced a springtime theme, incorporating a pastel color palette that resonated with both the Easter season and Japan’s common career transition period in April.
Reels for promotion
As part of our branding strategy, we developed Instagram Reels to promote the event, working closely with photographers and videographers to craft a cohesive visual identity while also supporting the artists featured in our showcase.
I curated the wardrobe and collaborated with video editors and photographers to fine-tune QLOVE’s aesthetic for its debut. Inspired by Easter, we incorporated an Easter egg hunt theme to creatively spotlight our sponsor, Pommery Champagne.
